joesephine 김 — Art Director

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LinkedIn; Social Strategy Beta


We built a social strategy for LinkedIn Talent Solutions and ran a 5 week “beta” where we got to test and design different types of posts and tactics. Then based off of our results, we recommended best practices to move forward with. 

Some results:
On Twitter:
617% increase in Engagement Rate
1858% increase in Click-Through Rate

On LinkedIn: 
141% increase in Video View Rate
129% increase in Click-Through Rate 

Art Director/Illustrator: Yours truly
Animator: Shoaib Ali + yours truly 
CW: Sam Hoffman