joesephine 김 — Art Director

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Lokelma; Patient Journey Map

Lokelma is a drug that helps treat adults with hyperkalemia stabilize their high potassium levels.

Astrazeneca asked us to not only incorporate empathy within the journey of different patients who suffer from hyperkalemia, but to also equip care providers with tools and training to provide more appropriate care.

So we created a patient journey map designed with emotion at its core. The map takes the viewer along “Sue’s” experience and highlight Lokelma’s areas of opportunity to positively affect the lives of its patients.

Designer: Yours truly
Strategists: Athena Diaconis, Maria Galindo, Neha Bhatia  

Click here to download and view the larger PDF file