joesephine 김 — Art Director

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Moon’s Soy Milk

After losing my grandmother Moon Geum in 2021, I channeled my tears into tote bags in order to commemorate her life. Even with Alzheimers, she never failed to remember her love for all things soy milk, Korean soap operas, corn-shaped ice cream, and her family.

The idea started simply as a gift for my family members. In order to meet the tote bag minimum, I had to order 30 bags. Only having 20 family members, I decided to ask my Instagram followers and friends if any of them wanted one (with all proceeds going towards Alzheimer’s care + research.) I was FLOODED with messages and ended up ordering waaay more batches. In total, I sold 70 tote bags and raised over $2,000 for the Alzheimer’s Association.