Joesephine Kim Art Director copy 1

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	<title>Joesephine Kim Art Director copy 1</title>
	<link>https://joesephine.com</link>
	<description>Joesephine Kim Art Director copy 1</description>
	<pubDate>Fri, 09 Jan 2026 04:54:49 +0000</pubDate>
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		<title>Nav</title>
				
		<link>https://joesephine.com/Nav</link>

		<pubDate>Fri, 09 Jan 2026 04:54:01 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

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&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 


︎Genexa — Animal Crossing&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/3fdb4071e52e172261b99a570bfcc25bc30676c1bdee7e1c51a831241344872d/1.gif" data-mid="242638843" border="0"  src="https://freight.cargo.site/w/1000/i/3fdb4071e52e172261b99a570bfcc25bc30676c1bdee7e1c51a831241344872d/1.gif" /&#62;

︎Lightbox — Pack Light&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/3fa1b12b076c0d12a27e3ecbe2fbe339d855bf19b3172ea559bccc9f3bb15157/lightbox.gif" data-mid="242638856" border="0"  src="https://freight.cargo.site/w/1000/i/3fa1b12b076c0d12a27e3ecbe2fbe339d855bf19b3172ea559bccc9f3bb15157/lightbox.gif" /&#62;

︎Meeting Masterpieces&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/8663a8856b3d18d4a24fc2ec07bd128140c0d2bb34eb4311a833ac6336977d43/MM.gif" data-mid="242638845" border="0"  src="https://freight.cargo.site/w/1000/i/8663a8856b3d18d4a24fc2ec07bd128140c0d2bb34eb4311a833ac6336977d43/MM.gif" /&#62;

︎Lightbox — Winter&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/b4bfd971ca0d88c119845d1fd2b7ce3870b6a1cc2a8b733bb0cd44ab99834d7e/optimum.gif" data-mid="242638844" border="0"  src="https://freight.cargo.site/w/1000/i/b4bfd971ca0d88c119845d1fd2b7ce3870b6a1cc2a8b733bb0cd44ab99834d7e/optimum.gif" /&#62;

︎Steve's Ice Cream&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/79bef197ce98f8cebc4ce01aa42d509da4e6a93c51bd70591956e215049ea221/Resize_Steves.gif" data-mid="242638846" border="0"  src="https://freight.cargo.site/w/1000/i/79bef197ce98f8cebc4ce01aa42d509da4e6a93c51bd70591956e215049ea221/Resize_Steves.gif" /&#62;


︎LinkedIn&#38;nbsp;— Social&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d9a86fdce2ddebc73d1e6f0ca89cf951099e213cb391892b7ed5cb0581419b67/BrowserPreview_tmp-6.gif" data-mid="242638850" border="0"  src="https://freight.cargo.site/w/1000/i/d9a86fdce2ddebc73d1e6f0ca89cf951099e213cb391892b7ed5cb0581419b67/BrowserPreview_tmp-6.gif" /&#62;&#60;img width="1400" height="1388" width_o="1400" height_o="1388" data-src="https://freight.cargo.site/t/original/i/c565683e64a64822fe86c2ee953041131352afc5d7b1ff2711452465f5a19f35/14.jpg" data-mid="242638839" border="0"  src="https://freight.cargo.site/w/1000/i/c565683e64a64822fe86c2ee953041131352afc5d7b1ff2711452465f5a19f35/14.jpg" /&#62;&#38;nbsp;︎Genexa&#38;nbsp;— Social&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/f927f54ac683a6cc903090e2bed153018ea2efc7d59873c7258e773a82bf4bfc/Fam2Gif6.gif" data-mid="242638851" border="0"  src="https://freight.cargo.site/w/1000/i/f927f54ac683a6cc903090e2bed153018ea2efc7d59873c7258e773a82bf4bfc/Fam2Gif6.gif" /&#62;&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/94ac6e47afdc0e73f9b5a7effea144afefd12f95463ee25217307b18312e9b72/bk-gif.gif" data-mid="242638852" border="0"  src="https://freight.cargo.site/w/1000/i/94ac6e47afdc0e73f9b5a7effea144afefd12f95463ee25217307b18312e9b72/bk-gif.gif" /&#62; ︎Lightbox — Social&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/3bed3ce97852733a9480dcc04a98bd27b870963f3e7842d6c0c98d8e12ad945b/minji.png" data-mid="242638854" border="0"  src="https://freight.cargo.site/w/1000/i/3bed3ce97852733a9480dcc04a98bd27b870963f3e7842d6c0c98d8e12ad945b/minji.png" /&#62; 

&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/82f1ccc98dd36db9a5b27acb05fed1470170aa876184f2ae4633ec7b51f7c1ba/equality.png" data-mid="242638853" border="0"  src="https://freight.cargo.site/w/1000/i/82f1ccc98dd36db9a5b27acb05fed1470170aa876184f2ae4633ec7b51f7c1ba/equality.png" /&#62;</description>
		
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		<title>Genexa Animal Crossing</title>
				
		<link>https://joesephine.com/Genexa-Animal-Crossing</link>

		<pubDate>Fri, 09 Jan 2026 04:54:04 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/Genexa-Animal-Crossing</guid>

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	Genexa&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Animal Crossing
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/df10a7716ca8dedc4911d2fed44ac4105a1cb69be56e5698a131d26ea23df468/flaggo..gif" data-mid="242638861" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/df10a7716ca8dedc4911d2fed44ac4105a1cb69be56e5698a131d26ea23df468/flaggo..gif" /&#62;
	Winter 2020

Genexa is the world’s first “clean” medicine company. They’re a start-up disrupting brands like Advil and TUMS by making their medicine with the active ingredients you need, and none of the artificial ones (like high fructose corn syrup, dyes, parabens) you don’t.

As an extention of Genexa’s larger “Ditch The Dirty” campaign, I single-handedly created a 5-star Animal Crossing island over the course of a week. You can say I’m now a terraforming expert. 
My partner and I then launched an entire microinfluencer campaign paradoying both the medicine found in-game and Tom Nook’s crookedness.Results: Hundreds of players toured ‘Genexa Island.’ We reached over 650k users and garnered over 450k impressions on a budget of only $500 (the switch console and the game).


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Tom Nook “smear campaign” that our digital relations partner helped share out to specific Animal Crossing micro-influencers we chose. 


&#60;img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/1f2a0bf0a667520d168fd9dd1548cb827ff2877e677d8e2a96164b44b57edcf5/Frame1.png" data-mid="242638862" border="0" data-scale="28" src="https://freight.cargo.site/w/750/i/1f2a0bf0a667520d168fd9dd1548cb827ff2877e677d8e2a96164b44b57edcf5/Frame1.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/f8ef8e5eda5f8e68bad1e2eb43883b24ee3f4072453cab6585b901509c458cf8/Frame2.png" data-mid="242638863" border="0" data-scale="28" src="https://freight.cargo.site/w/750/i/f8ef8e5eda5f8e68bad1e2eb43883b24ee3f4072453cab6585b901509c458cf8/Frame2.png" /&#62; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/b6eb2b9ac290e773adc9f69815574cb6cc04d6c7c1a06f56d7e8e4e60a2ed11b/Frame3.png" data-mid="242638864" border="0" data-scale="28" src="https://freight.cargo.site/w/750/i/b6eb2b9ac290e773adc9f69815574cb6cc04d6c7c1a06f56d7e8e4e60a2ed11b/Frame3.png" /&#62;


A closer look at in-game shirt designs based off our real-life merch line. (People visiting the island could add these to their game closets.)

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&#60;img width="1070" height="1264" width_o="1070" height_o="1264" data-src="https://freight.cargo.site/t/original/i/44d3d99d326f76be1b02a4a5b5dbc00ba5132bb8a9ae821c06540bd03225ba66/unnamed-2.png" data-mid="242638876" border="0"  src="https://freight.cargo.site/w/1000/i/44d3d99d326f76be1b02a4a5b5dbc00ba5132bb8a9ae821c06540bd03225ba66/unnamed-2.png" /&#62;
&#60;img width="407" height="512" width_o="407" height_o="512" data-src="https://freight.cargo.site/t/original/i/8a242973d3134f4fc606c3e6783a61f754d6e83b0a18cac7a8fd6425e692a8b5/shirt.png" data-mid="242638873" border="0"  src="https://freight.cargo.site/w/407/i/8a242973d3134f4fc606c3e6783a61f754d6e83b0a18cac7a8fd6425e692a8b5/shirt.png" /&#62;


&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/fdc11fa9029e8b60bc6e02fd90c7d051f2293d9913ae363ab1f8129ef7c45118/Genexa-bluedye.png" data-mid="242638879" border="0"  src="https://freight.cargo.site/w/1000/i/fdc11fa9029e8b60bc6e02fd90c7d051f2293d9913ae363ab1f8129ef7c45118/Genexa-bluedye.png" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f3ae53eb633e3768f49df53675b99792ac65edd93e23f3ebb01db9ee3fa6b0a8/1Genexa-bluedye.png" data-mid="242638878" border="0"  src="https://freight.cargo.site/w/1000/i/f3ae53eb633e3768f49df53675b99792ac65edd93e23f3ebb01db9ee3fa6b0a8/1Genexa-bluedye.png" /&#62;

We partnered with popular gaming influencers who livestreamed and toured the island before launch to  raise awareness.


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And we even recieved some wholesome feedback from the Animal Crossing community.

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&#60;img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/0c8074f3e7074ba7119d39573272ce99d4296a7f14d176175e5237f8764abae1/IMG_5020.png" data-mid="242638870" border="0"  src="https://freight.cargo.site/w/1000/i/0c8074f3e7074ba7119d39573272ce99d4296a7f14d176175e5237f8764abae1/IMG_5020.png" /&#62;

A closer look at the 5-star island:


Art Director + Island Designer: Yours trulyCopywriter: Sam HoffmanCCO: Ty MontagueCD: Steph PriceGenexa CMO: Kelli LaneClient Engagement: Allie GuggenheimerProducer: Dani RebellónInfluencer Relations: Stone Van Camp</description>
		
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		<title>Pearson Education</title>
				
		<link>https://joesephine.com/Pearson-Education</link>

		<pubDate>Fri, 09 Jan 2026 04:54:07 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/Pearson-Education</guid>

		<description>


	Pearson Education
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/0a9f52e1126769a651f1018cfe1b697378c657652ba395324e83bc2a41f846e3/WORDPLAY.gif" data-mid="242638928" border="0"  src="https://freight.cargo.site/w/1000/i/0a9f52e1126769a651f1018cfe1b697378c657652ba395324e83bc2a41f846e3/WORDPLAY.gif" /&#62;

	Add life to a lifetime of learning

Pearson came to us with a need for a new mission statement, and a way to share this new statement with the world. So, we developed “add life to a lifetime of learning” and thought of a video series featuring real Pearson employees to launch the new values.
We interviewed 20 employees across three different time zones and helped them craft their own stories on what the new values and purpose means to them personally. 
From art direction, concepting, directing non-actor talent, and script writing, we handled every aspect of production from beginning to end. The result was a video series that Pearson is truly proud of.


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Creative Director: Steph Price
Art Director: Yours Truly
Copywriter: Sam Hoffman 
Producers: Dani Rebellon, Andy Kim
 Strategy: Derek Newberry
Client Engagement: Rebecca Oginni</description>
		
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		<title>Lightbox — Never a Dull Moment</title>
				
		<link>https://joesephine.com/Lightbox-Never-a-Dull-Moment</link>

		<pubDate>Fri, 09 Jan 2026 04:54:12 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/Lightbox-Never-a-Dull-Moment</guid>

		<description>


	Lightbox &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Never a Dull Moment
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/09e9c99478f47b1b8ecd21d1f17855da63816ac1d1137d613639511fe451cb5f/optimum.gif" data-mid="242638944" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/09e9c99478f47b1b8ecd21d1f17855da63816ac1d1137d613639511fe451cb5f/optimum.gif" /&#62;

	Winter 2021

Lightbox asked for a campaign concept that would span Q4 communications for the holiday season. From initial concepting, storyboarding, director scouting, model casting, to art directing on set, I worked with my team to bring ‘Never a Dull Moment’ to life through multiple channels. To differentiate from Lightbox’s previous campaign materials, I chose to take the art direction of both product + lifestyle in a more modern, editorial avenue.
Results: We garnered over 1.5m impressions across all channels and tripled site traffic and sales during Q4.


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Never a Dull MomentQuiet night in? No way. It’s time to celebrate. It’s time to make every moment special. To never let an outfit go unnoticed, and never let a chance go untaken. It’s time to give unforgettable gifts to unforgettable people. Because with a gift as bright as Lightbox lab-grown diamonds, it’s never a dull moment.

 
We storyboarded the spot to incorporate dynamic transitions and show that no moment is dull with Lightbox.

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Lifestyle photography
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&#60;img width="1935" height="1286" width_o="1935" height_o="1286" data-src="https://freight.cargo.site/t/original/i/a00e53da19e0c719599d493e0b7c2abcc3ebe0f68481a350c2b83fc29cda7dc7/Screen-Shot-2021-10-19-at-1.38.02-PM.png" data-mid="242638956" border="0"  src="https://freight.cargo.site/w/1000/i/a00e53da19e0c719599d493e0b7c2abcc3ebe0f68481a350c2b83fc29cda7dc7/Screen-Shot-2021-10-19-at-1.38.02-PM.png" /&#62;
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&#60;img width="1934" height="1284" width_o="1934" height_o="1284" data-src="https://freight.cargo.site/t/original/i/27d13702154e97b0acb8446c0b15995cc9eb0363230caaec72bd0e57f5fc26d0/Screen-Shot-2021-10-19-at-1.37.47-PM.png" data-mid="242638955" border="0"  src="https://freight.cargo.site/w/1000/i/27d13702154e97b0acb8446c0b15995cc9eb0363230caaec72bd0e57f5fc26d0/Screen-Shot-2021-10-19-at-1.37.47-PM.png" /&#62;
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&#60;img width="1931" height="1285" width_o="1931" height_o="1285" data-src="https://freight.cargo.site/t/original/i/e0e55a8a7cd9a4f0a7d84acf4a47b8722a22a7a784d92ca0e55f05ae5b048f04/Screen-Shot-2021-10-19-at-1.36.56-PM-1.png" data-mid="242638951" border="0"  src="https://freight.cargo.site/w/1000/i/e0e55a8a7cd9a4f0a7d84acf4a47b8722a22a7a784d92ca0e55f05ae5b048f04/Screen-Shot-2021-10-19-at-1.36.56-PM-1.png" /&#62;
&#60;img width="1931" height="1280" width_o="1931" height_o="1280" data-src="https://freight.cargo.site/t/original/i/30bbdda6400377eeb8520d4d24782171c10c5f2d7999c3ddd681a8873d57e084/Screen-Shot-2021-10-19-at-1.36.31-PM.png" data-mid="242638950" border="0"  src="https://freight.cargo.site/w/1000/i/30bbdda6400377eeb8520d4d24782171c10c5f2d7999c3ddd681a8873d57e084/Screen-Shot-2021-10-19-at-1.36.31-PM.png" /&#62;


Product photography

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&#60;img width="1932" height="1279" width_o="1932" height_o="1279" data-src="https://freight.cargo.site/t/original/i/44551d6e015f25791f4af414b580beffcc012cf1aff78a6a1e6c4cb8038f360c/Screen-Shot-2021-10-19-at-1.34.13-PM.png" data-mid="242638967" border="0"  src="https://freight.cargo.site/w/1000/i/44551d6e015f25791f4af414b580beffcc012cf1aff78a6a1e6c4cb8038f360c/Screen-Shot-2021-10-19-at-1.34.13-PM.png" /&#62;
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Art Directors: Yours truly, James Pacitto
Copywriter: Charlie Glassman 
CD: Courtney Bowditch 
Client Engagement: Allie Guggenheimer, Sydney Shin
Producers: Dani Rebellón, Andy Kim</description>
		
	</item>
		
		
	<item>
		<title>Lightbox — Pack Light</title>
				
		<link>https://joesephine.com/Lightbox-Pack-Light</link>

		<pubDate>Fri, 09 Jan 2026 04:54:16 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/Lightbox-Pack-Light</guid>

		<description>


	Lightbox &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Pack Light
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/f17b741ac39529e33bd464e25f617052eb1b9d5bd07e0c2c0ecd7c4e0d4ad196/giflb.gif" data-mid="242639043" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/f17b741ac39529e33bd464e25f617052eb1b9d5bd07e0c2c0ecd7c4e0d4ad196/giflb.gif" /&#62;

	Summer 2022

For Lightbox’s summer campaign, I owned all things art direction, creative concepting, shot lists, talent scouting, post-production, and beyond. In order to expand the brand’s reach and inclusivity, I helped cast Lightbox’s first male model and ensured we were working with a diverse team across the board.
For product photography, we partnered with talented paper artists directly in Amsterdam to bring our concept to life. We leaned into the magic of packing light and taking Lightbox with you wherever you may travel this summer.
Results: We garnered over 2m impressions across all channels and quadrupled site traffic and sales during Q2 and Q3.


    hr{
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Pack LightPassport. Outfits. Lab-grown diamonds. Check. This summer, take your sparkle to go. Because these are lab-grown diamonds. They’re made every day, so they’re made to go everywhere. To the beach, to the city and anywhere in between. No fuss, all fun, just like the perfect travel companion. So grab your sunhat and your studs, and get ready to be carefree. And don’t forget to pack light.
 

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


Lifestyle photography
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&#60;img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/72d9a343bab3baf27c53139b875b5777500a3452b1cf6eb6476f90fa92705697/LIGHTBOX_SHOT_04_ER108682_PD108652_MEGAN_2483_Final_04.jpg" data-mid="242639022" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/72d9a343bab3baf27c53139b875b5777500a3452b1cf6eb6476f90fa92705697/LIGHTBOX_SHOT_04_ER108682_PD108652_MEGAN_2483_Final_04.jpg" /&#62;
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Product photography

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&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/474aa9b8668122a063a622068b55d9aa25b3b6638a3a026e1d812b3b9670b893/2204---Lightbox---Still-14.jpg" data-mid="242639037" border="0"  src="https://freight.cargo.site/w/1000/i/474aa9b8668122a063a622068b55d9aa25b3b6638a3a026e1d812b3b9670b893/2204---Lightbox---Still-14.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3aa4d182604a497a0b6f207eb7d804eb3c4500f160a0711392cfd7ce69690578/2204---Lightbox---Still-5.jpg" data-mid="242639029" border="0"  src="https://freight.cargo.site/w/1000/i/3aa4d182604a497a0b6f207eb7d804eb3c4500f160a0711392cfd7ce69690578/2204---Lightbox---Still-5.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/960a54d47b9f4d9ef97f723301a972e997214455c9b8de7ae81023582933a4f6/2204---Lightbox---Still-6.jpg" data-mid="242639032" border="0"  src="https://freight.cargo.site/w/1000/i/960a54d47b9f4d9ef97f723301a972e997214455c9b8de7ae81023582933a4f6/2204---Lightbox---Still-6.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e1f8f05116bf6588221df40467d4a61c4183c508efb72b1ac186860a97204992/2204---Lightbox---Still-1.jpg" data-mid="242639030" border="0"  src="https://freight.cargo.site/w/1000/i/e1f8f05116bf6588221df40467d4a61c4183c508efb72b1ac186860a97204992/2204---Lightbox---Still-1.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6060b72bef5c6ee7ca659b4b5aadfc26ad5e67c915cc981f3d0611cf25df344a/2204---Lightbox---Still-2-noshade.jpg" data-mid="242639031" border="0"  src="https://freight.cargo.site/w/1000/i/6060b72bef5c6ee7ca659b4b5aadfc26ad5e67c915cc981f3d0611cf25df344a/2204---Lightbox---Still-2-noshade.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/534aabf03d66689019027f274fa75e4893d5940a6d2872e441bf2ee2dacf9462/2204---Lightbox---Still-13.jpg" data-mid="242639036" border="0"  src="https://freight.cargo.site/w/1000/i/534aabf03d66689019027f274fa75e4893d5940a6d2872e441bf2ee2dacf9462/2204---Lightbox---Still-13.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f5da59eafd14e2965f76f91adec25f5299b666868e8b5f9868a5bb18815712c0/2204---Lightbox---Still-11.jpg" data-mid="242639035" border="0"  src="https://freight.cargo.site/w/1000/i/f5da59eafd14e2965f76f91adec25f5299b666868e8b5f9868a5bb18815712c0/2204---Lightbox---Still-11.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ddff0f960438bd65146aee80dcedfb15b27ae76fe5fdfa6385bdb92ed38a7d0f/2204---Lightbox---Still-8.jpg" data-mid="242639034" border="0"  src="https://freight.cargo.site/w/1000/i/ddff0f960438bd65146aee80dcedfb15b27ae76fe5fdfa6385bdb92ed38a7d0f/2204---Lightbox---Still-8.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6cca8738a0d967d87ed11959baa04b1ee04c4eedaa2682a278407d4e51aa6e5e/2204---Lightbox---Still-7.jpg" data-mid="242639042" border="0"  src="https://freight.cargo.site/w/1000/i/6cca8738a0d967d87ed11959baa04b1ee04c4eedaa2682a278407d4e51aa6e5e/2204---Lightbox---Still-7.jpg" /&#62;


Art Director: Yours truly
Copywriter: Charlie Glassman 
CD: Courtney Bowditch 
Client Engagement: Allie Guggenheimer, Sydney Shin
Producer: Dani Rebellón</description>
		
	</item>
		
		
	<item>
		<title>Meeting Masterpieces</title>
				
		<link>https://joesephine.com/Meeting-Masterpieces</link>

		<pubDate>Fri, 09 Jan 2026 04:54:27 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/Meeting-Masterpieces</guid>

		<description>


	Meeting Masterpieces
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/e703f0f9a0451d1227334c7b89aa66e4fc63596754e8cf0c9a598826c410e398/MM-1.gif" data-mid="242639139" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/e703f0f9a0451d1227334c7b89aa66e4fc63596754e8cf0c9a598826c410e398/MM-1.gif" /&#62;

	March 2020

At the very start of the pandemic, so much was unknown around COVID-19 and how it would affect creatives. And as the world moved remote, we witnessed the influx of newly unemployed artists who needed support. So we created MeetingMasterpieces.com, a donation-based Zoom background gallery to provide both funds directly to artists and fun backgrounds to those on video calls all day.
We initially launched Meeting Masterpieces with a version of the site that we built ourselves from scratch. Shortly after, we partnered with Can’t Stop Columbus who approached us and volunteered their time to rebuild our site with some stronger backend functionalities.

Results: We got some press. As of February 2022, we’ve raised over $10,000 for artists and charities.


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Check out the site live. It’s much cooler. (or just view below I suppose...)

 &#60;img width="1750" height="876" width_o="1750" height_o="876" data-src="https://freight.cargo.site/t/original/i/35bc408bcd74f90f300a7dddd81a77c8c3c589f60ecbcd347f63e3297d22071c/Screen-Shot-2020-09-01-at-7.24.45-PM.png" data-mid="242639135" border="0"  src="https://freight.cargo.site/w/1000/i/35bc408bcd74f90f300a7dddd81a77c8c3c589f60ecbcd347f63e3297d22071c/Screen-Shot-2020-09-01-at-7.24.45-PM.png" /&#62;
&#60;img width="1750" height="971" width_o="1750" height_o="971" data-src="https://freight.cargo.site/t/original/i/e5e010918608e52b733cc097e3962c136e016ca2edb35a60a80cb8405edbeba9/Screen-Shot-2020-04-30-at-6.44.35-PM.png" data-mid="242639136" border="0"  src="https://freight.cargo.site/w/1000/i/e5e010918608e52b733cc097e3962c136e016ca2edb35a60a80cb8405edbeba9/Screen-Shot-2020-04-30-at-6.44.35-PM.png" /&#62;

Art Directors: Yours truly
Copywriter: Sam Hoffman</description>
		
	</item>
		
		
	<item>
		<title>Steve's Ice Cream</title>
				
		<link>https://joesephine.com/Steve-s-Ice-Cream</link>

		<pubDate>Fri, 09 Jan 2026 04:54:31 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/Steve-s-Ice-Cream</guid>

		<description>


	Steve’s Ice Cream
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/9ae9a0e0308cc446b35602527542bad79fc90e00fc1ed0211b1bc7046da4778e/Resize_Steves-1.gif" data-mid="242639187" border="0"  src="https://freight.cargo.site/w/1000/i/9ae9a0e0308cc446b35602527542bad79fc90e00fc1ed0211b1bc7046da4778e/Resize_Steves-1.gif" /&#62;

	Crave the Unexpected

Steve’s Ice Cream came to us in need of a major rebrand. They practically invented artisinal ice cream and the art of mix-ins in 1973 with their creative flavor combinations, but no one knew it.So we partnered with immersive artist Dan Lam to build an experience at Boston’s Institute of Contemporary Art (ICA) that reminded everyone of Steve’s artful history.We also got some press!


Results: We increased brand affinity, sampled lots of tasty ice cream combos, and doubled&#38;nbsp; engagement on social.


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Creative Directors: Jordan Chouteau &#38;amp; Cerra Buckholz 
Art directors: Yours truly
Copywriter: Devin McGillivary
Strategy: Ted Florea, Rita Dory, Pooja Kakar
Business Leadership: Steve McCall, Mike Levitt
Producers: Amber Wimmer, Kim Stephens </description>
		
	</item>
		
		
	<item>
		<title>LinkedIn Social</title>
				
		<link>https://joesephine.com/LinkedIn-Social</link>

		<pubDate>Fri, 09 Jan 2026 04:54:36 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/LinkedIn-Social</guid>

		<description>


	LinkedIn Talent Solutions
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d8dd742f42b5332a068caa5c1cd78e277b2b7c1356f8176c489ec08699372e2c/BrowserPreview_tmp-6.gif" data-mid="242639236" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/d8dd742f42b5332a068caa5c1cd78e277b2b7c1356f8176c489ec08699372e2c/BrowserPreview_tmp-6.gif" /&#62;


	Social Strategy

LinkedIn Talent Solutions came to us with an interesting problem: they felt they couldn’t own their own social channel, LinkedIn. They were lacking engagement and didn’t have a proper social strategy to engage talent professionals.
So, we ran a 6 week “beta” for them where we designed and tested different content series and types of posts. Then based off of our results, we recommended best practices to move forward with.


Results:&#38;nbsp;

On Twitter:&#38;nbsp;
617% increase in Engagement Rate
1858% increase in Click-through Rate
On LinkedIn:
141% increase in Video View Rate
129% increase in Click-Through Rate


Some examples of social content from the beta:

           
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Art Director/Illustrator: Yours truly
Animator: Shoaib Ali + yours truly 
CW: Sam Hoffman </description>
		
	</item>
		
		
	<item>
		<title>Genexa Social</title>
				
		<link>https://joesephine.com/Genexa-Social</link>

		<pubDate>Fri, 09 Jan 2026 04:54:41 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/Genexa-Social</guid>

		<description>


	Genexa
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/ddd5304d1f5265f173e9eb57a7b3d7dee7a506316df69adac28edfec93db751d/Untitled-2.png" data-mid="242639291" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/ddd5304d1f5265f173e9eb57a7b3d7dee7a506316df69adac28edfec93db751d/Untitled-2.png" /&#62;


	Social Strategy + Misc.

My creative partner and I concepted for and owned Genexa’s social channels for six months. We created an entire digital social strategy that the brand adapted at the end based off our insights and recommendations. This included developing a new visual identity and brand book for Genexa from product photography, external comms, and even activation campaigns.&#38;nbsp;


Results:&#38;nbsp;Genexa’s Instagram follower count increased by 135% and engagement increased by nearly 150% on all social channels.


Case study video (which we also made) showcasing our scope of work:


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Social content examples:


&#60;img width="1125" height="1707" width_o="1125" height_o="1707" data-src="https://freight.cargo.site/t/original/i/405482ef61139323c3db772cdefd8f23220a5126fd06720cefa951f4df28cb8d/Ginny.jpeg" data-mid="242639304" border="0"  src="https://freight.cargo.site/w/1000/i/405482ef61139323c3db772cdefd8f23220a5126fd06720cefa951f4df28cb8d/Ginny.jpeg" /&#62;
&#60;img width="1125" height="1707" width_o="1125" height_o="1707" data-src="https://freight.cargo.site/t/original/i/7e92d293acbd4052b8cdc0f9bff0398664c614e732879965c4dd3b2047830550/Heartburn.jpeg" data-mid="242639305" border="0"  src="https://freight.cargo.site/w/1000/i/7e92d293acbd4052b8cdc0f9bff0398664c614e732879965c4dd3b2047830550/Heartburn.jpeg" /&#62;
&#60;img width="1125" height="1707" width_o="1125" height_o="1707" data-src="https://freight.cargo.site/t/original/i/d1478630333b9b58c8a7b0c3a8d90427e251c1b87876a366e1a30f5f130d7aab/Debate.jpeg" data-mid="242639303" border="0"  src="https://freight.cargo.site/w/1000/i/d1478630333b9b58c8a7b0c3a8d90427e251c1b87876a366e1a30f5f130d7aab/Debate.jpeg" /&#62;
&#60;img width="1125" height="1707" width_o="1125" height_o="1707" data-src="https://freight.cargo.site/t/original/i/6e0110810211d298a11289376fc2888f293b5bc8b8681060f1459c04dd829aa9/Vote.jpeg" data-mid="242639306" border="0"  src="https://freight.cargo.site/w/1000/i/6e0110810211d298a11289376fc2888f293b5bc8b8681060f1459c04dd829aa9/Vote.jpeg" /&#62;

&#38;nbsp; &#38;nbsp;


&#60;img width="1125" height="1820" width_o="1125" height_o="1820" data-src="https://freight.cargo.site/t/original/i/9be878edceb04c253ba17694202b1a3ade18c2f7f691f913d61eef87a06047cd/DadJokeAnnouncement.jpeg" data-mid="242639302" border="0"  src="https://freight.cargo.site/w/1000/i/9be878edceb04c253ba17694202b1a3ade18c2f7f691f913d61eef87a06047cd/DadJokeAnnouncement.jpeg" /&#62;


&#60;img width="614" height="916" width_o="614" height_o="916" data-src="https://freight.cargo.site/t/original/i/e57a363108234c677c9c1c1174b9ec432e48c5cba9104539ebbf67d1133cc6a2/Screen-Shot-2021-01-05-at-11.09.55-AM-1.png" data-mid="242639296" border="0"  src="https://freight.cargo.site/w/614/i/e57a363108234c677c9c1c1174b9ec432e48c5cba9104539ebbf67d1133cc6a2/Screen-Shot-2021-01-05-at-11.09.55-AM-1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba819e25ceb4b11988fc867d3ced14acf54029bb4a496b0d3449301649987702/genexa_co_Lia2-1.png" data-mid="242639297" border="0"  src="https://freight.cargo.site/w/1000/i/ba819e25ceb4b11988fc867d3ced14acf54029bb4a496b0d3449301649987702/genexa_co_Lia2-1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5a4f445cdaaf086abf7cdf19717754bbd1587823549d303a8d76561ad6d069e/genexa_co_Lia3-1.png" data-mid="242639298" border="0"  src="https://freight.cargo.site/w/1000/i/d5a4f445cdaaf086abf7cdf19717754bbd1587823549d303a8d76561ad6d069e/genexa_co_Lia3-1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af09385146e198a313d11f935f9a79822c519474c3cd0a26aa83dfe2abb5ff8b/genexa_co_Lia4-1.png" data-mid="242639299" border="0"  src="https://freight.cargo.site/w/1000/i/af09385146e198a313d11f935f9a79822c519474c3cd0a26aa83dfe2abb5ff8b/genexa_co_Lia4-1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28d6bf272e2d0030b26ba6f889562a269a823b45fcf091d8df04debc46536035/genexa_co_Lia5-1.png" data-mid="242639300" border="0"  src="https://freight.cargo.site/w/1000/i/28d6bf272e2d0030b26ba6f889562a269a823b45fcf091d8df04debc46536035/genexa_co_Lia5-1.png" /&#62;

Genexa brand photography refresh:

&#60;img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/0cc6d65aa6a2ab0dc28c7686a3e6b72e7fa577317ef8d6764b5fbdc0ece3796b/Fam2Gif4.gif" data-mid="242639315" border="0"  src="https://freight.cargo.site/w/1000/i/0cc6d65aa6a2ab0dc28c7686a3e6b72e7fa577317ef8d6764b5fbdc0ece3796b/Fam2Gif4.gif" /&#62;
&#60;img width="3755" height="5144" width_o="3755" height_o="5144" data-src="https://freight.cargo.site/t/original/i/bbb0967498cebfbefd1b383c7cb0f569a32372548ffcc42bf4256b11c5a9ace1/SB2021CO-GEN_Nightstand1_0476_v2brighter.jpg" data-mid="242639308" border="0"  src="https://freight.cargo.site/w/1000/i/bbb0967498cebfbefd1b383c7cb0f569a32372548ffcc42bf4256b11c5a9ace1/SB2021CO-GEN_Nightstand1_0476_v2brighter.jpg" /&#62;
&#60;img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/18cf1a7c0cd6d47d04cc1b4691b744d7bf413814a3f48da92f4c177bfc27168a/SB2021CO-GEN_Nightstand2_0512_v2brighter.jpg" data-mid="242639309" border="0"  src="https://freight.cargo.site/w/1000/i/18cf1a7c0cd6d47d04cc1b4691b744d7bf413814a3f48da92f4c177bfc27168a/SB2021CO-GEN_Nightstand2_0512_v2brighter.jpg" /&#62;
&#60;img width="3840" height="4800" width_o="3840" height_o="4800" data-src="https://freight.cargo.site/t/original/i/fad1671da5d11a9dda4740d87ebc9917a883d3a9bb62bc5f307529d79a0d1639/Fam1Gif4.gif" data-mid="242639314" border="0"  src="https://freight.cargo.site/w/1000/i/fad1671da5d11a9dda4740d87ebc9917a883d3a9bb62bc5f307529d79a0d1639/Fam1Gif4.gif" /&#62;
&#60;img width="3755" height="5632" width_o="3755" height_o="5632" data-src="https://freight.cargo.site/t/original/i/c3bfb6eb1ef0dda8fc9f61ac0c0d0a239b9ff21f54f305628aeb48dfabae297c/SB2021CO-GEN_Efficacy_0434.jpg" data-mid="242639313" border="0"  src="https://freight.cargo.site/w/1000/i/c3bfb6eb1ef0dda8fc9f61ac0c0d0a239b9ff21f54f305628aeb48dfabae297c/SB2021CO-GEN_Efficacy_0434.jpg" /&#62;
&#60;img width="3755" height="5632" width_o="3755" height_o="5632" data-src="https://freight.cargo.site/t/original/i/ca01c6c113fd34a0427cf043afdc081cb18defa8089ca4fe1dd1a2bfee297cf6/SB2021CO-GEN_Efficacy_0396_v2.jpg" data-mid="242639312" border="0"  src="https://freight.cargo.site/w/1000/i/ca01c6c113fd34a0427cf043afdc081cb18defa8089ca4fe1dd1a2bfee297cf6/SB2021CO-GEN_Efficacy_0396_v2.jpg" /&#62;
&#60;img width="3076" height="3845" width_o="3076" height_o="3845" data-src="https://freight.cargo.site/t/original/i/2626a338620615b7760eb15fb5983e0594a1bf1f63c11394416d36efce9c77d8/Fam2Gif2.gif" data-mid="242639316" border="0"  src="https://freight.cargo.site/w/1000/i/2626a338620615b7760eb15fb5983e0594a1bf1f63c11394416d36efce9c77d8/Fam2Gif2.gif" /&#62;
&#60;img width="3755" height="5632" width_o="3755" height_o="5632" data-src="https://freight.cargo.site/t/original/i/56889d3584f29876c283a8b4059841fd21b5f16c57e5d0a7c464aeb4a4d76264/SB2021CO-GEN_Bathroom_Modern_Mess_0222.jpg" data-mid="242639311" border="0"  src="https://freight.cargo.site/w/1000/i/56889d3584f29876c283a8b4059841fd21b5f16c57e5d0a7c464aeb4a4d76264/SB2021CO-GEN_Bathroom_Modern_Mess_0222.jpg" /&#62;
&#60;img width="3755" height="5632" width_o="3755" height_o="5632" data-src="https://freight.cargo.site/t/original/i/1d12ec4f9ce48481393513b1207699ed5f4ba553275a4401e4a7cf0fc0e0d5dc/SB2021CO-GEN_Bathroom_Kids_Mess_0175.jpg" data-mid="242639310" border="0"  src="https://freight.cargo.site/w/1000/i/1d12ec4f9ce48481393513b1207699ed5f4ba553275a4401e4a7cf0fc0e0d5dc/SB2021CO-GEN_Bathroom_Kids_Mess_0175.jpg" /&#62;

We also redesigned Genexa’s shipping boxes and inserts to reflect their new visual ID:

&#60;img width="1491" height="580" width_o="1491" height_o="580" data-src="https://freight.cargo.site/t/original/i/f65ff7243c1afc48e65b9464a8f116e807126b3edf2226b7ecbaef029551bcc9/Screen-Shot-2020-11-04-at-4.36.18-PM.png" data-mid="242639317" border="0"  src="https://freight.cargo.site/w/1000/i/f65ff7243c1afc48e65b9464a8f116e807126b3edf2226b7ecbaef029551bcc9/Screen-Shot-2020-11-04-at-4.36.18-PM.png" /&#62;

&#60;img width="750" height="563" width_o="750" height_o="563" data-src="https://freight.cargo.site/t/original/i/4f6302c4bb40d0c9e77325a7e4550949f7d1959a210c786d0864eea5cde579f7/SGFBrochure.png" data-mid="242639318" border="0"  src="https://freight.cargo.site/w/750/i/4f6302c4bb40d0c9e77325a7e4550949f7d1959a210c786d0864eea5cde579f7/SGFBrochure.png" /&#62;
&#60;img width="512" height="384" width_o="512" height_o="384" data-src="https://freight.cargo.site/t/original/i/b679507dbe1398a9c09d162ad2a74ee18c98658016dbd74f190f7ccbed2d23bf/unnamed-2.png" data-mid="242639319" border="0"  src="https://freight.cargo.site/w/512/i/b679507dbe1398a9c09d162ad2a74ee18c98658016dbd74f190f7ccbed2d23bf/unnamed-2.png" /&#62;


Art Director/Illustrator: Yours truly&#38;nbsp;
CW: Sam Hoffman </description>
		
	</item>
		
		
	<item>
		<title>Fire Festival</title>
				
		<link>https://joesephine.com/Fire-Festival</link>

		<pubDate>Fri, 09 Jan 2026 04:54:49 +0000</pubDate>

		<dc:creator>Joesephine Kim Art Director copy 1</dc:creator>

		<guid isPermaLink="true">https://joesephine.com/Fire-Festival</guid>

		<description>


	Burger King
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/df8543d89fb937edbaae3bd8ddbfcbf925d0dbec20de8efb6c38f77a50fa93f3/bahama.gif" data-mid="242639369" border="0"  src="https://freight.cargo.site/w/1000/i/df8543d89fb937edbaae3bd8ddbfcbf925d0dbec20de8efb6c38f77a50fa93f3/bahama.gif" /&#62;

	Fire Festival Activation&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
For D&#38;amp;AD, Burger King asked for a PR-able idea to prove the Whopper isn’t crap and is infact made with real, grilled meat. 
Leveraging the memorable mayhem that was Fyre Festival, we flipped the concept to tie into BK’s brand by giving it a revamp - Whopper-style.


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AD: Yours truly
CW/VO: Braylond Howard </description>
		
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