joesephine 김 — Art Director

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Genexa; Social + Misc.

My creative partner and I concepted for and owned Genexa’s social channels from August of 2020 until January of 2021. We created an entire digital social strategy that the brand adapted. As a result, Genexa’s instagram follower count increased by 135% and engagement increased by nearly 150%.

Art Director: Yours truly
CW: Sam Hoffman

Case study video (which we also made) showcasing our scope of work:



We created Genexa’s first paid social campaign:

We also created Genexa’s shipping boxes and inserts to reflect the inside of a medicine cabinet: