Joesephine Haeri Kim
Art Director // Photographer


Social Strategy + Misc.

My creative partner and I concepted for and owned Genexa’s social channels for six months. We created an entire digital social strategy that the brand adapted at the end based off our insights and recommendations.

This included developing a new visual identity and brand book for Genexa from product photography, external comms, and even activation campaigns. 

Results: Genexa’s Instagram follower count increased by 135% and engagement increased by nearly 150% on all social channels.

Case study video (which we also made) showcasing our scope of work:

Social content examples:


Genexa brand photography refresh:

We also redesigned Genexa’s shipping boxes and inserts to reflect their new visual ID:

Art Director/Illustrator: Yours truly 
CW: Sam Hoffman