Genexa; Social + Misc.
My creative partner and I concepted for and owned Genexa’s social channels from August of 2020 until January of 2021. We created an entire digital social strategy that the brand adapted. As a result, Genexa’s instagram follower count increased by 135% and engagement increased by nearly 150%.
Art Director: Yours truly
CW: Sam Hoffman
Case study video (which we also made) showcasing our scope of work:
We created Genexa’s first paid social campaign:
We also created Genexa’s shipping boxes and inserts to reflect the inside of a medicine cabinet: