Lightbox asked for a campaign concept that would span Q4 communications for the holiday season. From initial concepting, storyboarding, director scouting, model casting, to art directing on set, I worked with my team to bring ‘Never a Dull Moment’ to life through multiple channels. To differentiate from Lightbox’s previous campaign materials, I chose to take the art direction of both product + lifestyle in a more modern, editorial avenue.

Results: We garnered over 1.5m impressions across all channels and tripled site traffic and sales during Q4.