joesephine 김 — Art Director

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Lightbox; Never a Dull Moment

Lightbox asked for a campaign concept that will span Q4 communications for the holiday season. From initial concepting, storyboarding, director scouting, and model casting to art directing on set, we brought ‘Never a Dull Moment’ to life through multiple channels. To differentiate from Lightbox’s previous campaign materials, I chose to take the art direction of both product + lifestyle in a more modern, editorial avenue.

Art Directors: Yours truly, James Pacitto
Copywriter: Charlie Glassman 
CD: Courtney Bowditch 
Client Engagement: Allie Guggenheimer, Sydney Shin
Producers: Dani Rebellón, Andy Kim

Never a Dull Moment
Quiet night in? No way. It’s time to celebrate. It’s time to make every moment special. To never let an outfit go unnoticed, and never let a chance go untaken. It’s time to give unforgettable gifts to unforgettable people. Because with a gift as bright as Lightbox lab-grown diamonds, it’s never a dull moment.

We storyboarded the spot to incorporate dynamic transitions and show that no moment is dull with Lightbox.


Lifestyle photography

Product photography