For Lightbox’s summer campaign, I owned all things art direction, creative concepting, shot lists, talent scouting, post-production, and beyond. In order to expand the brand’s reach and inclusivity, I helped cast Lightbox’s first male model and ensured we were working with a diverse team across the board.

For product photography, we partnered with talented paper artists directly in Amsterdam to bring our concept to life. We leaned into the magic of packing light and taking Lightbox with you wherever you may travel this summer.

Results: We garnered over 2m impressions across all channels and quadrupled site traffic and sales during Q2 and Q3.