Joesephine Haeri Kim
Art Director // Photographer

Lightbox Lab Grown Diamonds

June 2020                                                                     Pride    

For 2020’s Pride, most physical events were cancelled due to COVID-19. As a result, we brought celebration and self-expression right to peoples’ doors.

We commissioned and collaborated with 150+ influencers to create uplifting works of art with chalk-sets we designed and mailed out.

For every drawing shared on social, Lightbox agreed to donate $10 to Hetrick-Martin Institute, the nation’s largest LGBTQ youth organization. We raised $30,000.

Influencer box design

Chalk-inspired box illustrations

Chalk kit sticker design

AD/illustrator: Yours truly