Joesephine Haeri Kim
Art Director // Photographer



Lightbox Lab Grown Diamonds



June 2020                                                                     Pride    


For 2020’s Pride, most physical events were cancelled due to COVID-19. As a result, we brought celebration and self-expression right to peoples’ doors.

We commissioned and collaborated with 150+ influencers to create uplifting works of art with chalk-sets we designed and mailed out.

Results:
For every drawing shared on social, Lightbox agreed to donate $10 to Hetrick-Martin Institute, the nation’s largest LGBTQ youth organization. We raised $30,000.


Influencer box design





Chalk-inspired box illustrations




Chalk kit sticker design





AD/illustrator: Yours truly