Lightbox Lab Grown Diamonds
June 2020 Pride
For 2020’s Pride, most physical events were cancelled due to COVID-19. As a result, we brought celebration and self-expression right to peoples’ doors.
We commissioned and collaborated with 150+ influencers to create uplifting works of art with chalk-sets we designed and mailed out.
Results:
For every drawing shared on social, Lightbox agreed to donate $10 to Hetrick-Martin Institute, the nation’s largest LGBTQ youth organization. We raised $30,000.
We commissioned and collaborated with 150+ influencers to create uplifting works of art with chalk-sets we designed and mailed out.
Results:
For every drawing shared on social, Lightbox agreed to donate $10 to Hetrick-Martin Institute, the nation’s largest LGBTQ youth organization. We raised $30,000.
Influencer box design
Chalk-inspired box illustrations
Chalk kit sticker design
AD/illustrator: Yours truly