joesephine 김 — Art Director

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Lightbox Jewelry; Pride

For 2020’s Pride, most physical events were cancelled due to COVID-19. As a result, we brought celebration and self-expression right to peoples’ doors.

We commissioned 100+ influencers to create uplifting works of art with chalk-sets we designed and mailed out.

For every drawing shared on social, Lightbox agreed to donate $10 to Hetrick-Martin Institute, the nation’s largest LGBTQ youth organization. We raised $30,000.

Art Director/Illustrator: Yours truly

Influencer box design

Chalk-inspired box illustrations

Chalk set sticker