Joesephine Haeri Kim
Art Director // Photographer

LinkedIn Talent Solutions

Social Strategy

LinkedIn Talent Solutions came to us with an interesting problem: they felt they couldn’t own their own social channel, LinkedIn. They were lacking engagement and didn’t have a proper social strategy to engage talent professionals.

So, we ran a 6 week “beta” for them where we designed and tested different content series and types of posts. Then based off of our results, we recommended best practices to move forward with.

On Twitter: 
617% increase in Engagement Rate
1858% increase in Click-through Rate

On LinkedIn:
141% increase in Video View Rate
129% increase in Click-Through Rate

Some examples of social content from the beta:

Art Director/Illustrator: Yours truly
Animator: Shoaib Ali + yours truly
CW: Sam Hoffman