Steve’s Ice Cream came to us in need of a major rebrand. They practically invented artisinal ice cream and the art of mix-ins in 1973 with their creative flavor combinations, but no one knew it.

So we partnered with immersive artist Dan Lam to build an experience at Boston’s Institute of Contemporary Art (ICA) that reminded everyone of Steve’s artful history.

We also got some press!

Results: We increased brand affinity, sampled lots of tasty ice cream combos, and doubled  engagement on social.