joesephine 김 — Art Director

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Steve’s Ice Cream; Crave the unexpected

Steve’s Ice Cream came to us in need of a major rebrand. They practically invented artisinal ice cream and the art of mix-ins in 1973 with their creative flavor combinations, but no one knew it at the time.

So we partnered with immersive artist Dan Lam to build an experience at Boston’s Institute of Contemporary Art (ICA) that reminded everyone of Steve’s artful history.

We also got some press!

Creative Directors: Jordan Chouteau & Cerra Buckholz 
Art directors: Yours truly, Ryan Gifford

Copywriter: Devin McGillivary
Strategy: Ted Florea, Rita Dory, Pooja Kakar
Business Leadership: Steve McCall, Mike Levitt
Producers: Amber Wimmer, Kim Stephens