Joesephine Haeri Kim
Art Director // Photographer

Steve’s Ice Cream

Crave the Unexpected

Steve’s Ice Cream came to us in need of a major rebrand. They practically invented artisinal ice cream and the art of mix-ins in 1973 with their creative flavor combinations, but no one knew it.

So we partnered with immersive artist Dan Lam to build an experience at Boston’s Institute of Contemporary Art (ICA) that reminded everyone of Steve’s artful history.

We also got some press!

Results: We increased brand affinity, sampled lots of tasty ice cream combos, and doubled  engagement on social.

Creative Directors: Jordan Chouteau & Cerra Buckholz
Art directors: Yours truly
Copywriter: Devin McGillivary
Strategy: Ted Florea, Rita Dory, Pooja Kakar
Business Leadership: Steve McCall, Mike Levitt
Producers: Amber Wimmer, Kim Stephens